The Business of Freelance Illustration (Notes)

The Business of Freelance Illustration
Promotional Strategy 

  • Making sure that your work is in front of the right people
  • Making sure that that they remember you
  • Your promotional strategy is an ongoing part of your job
  • Build a list of art directors, editors and other potential clients
  • Add to it regularly
  • Keep it up to date
  • Use your artistic ability to produce visually stimulating promo items
  • Business cards, postcards, email, newsletters, banners, adverts, usb etc.
  • House Industries (Type designers) sample

Marketing Materials

  • Your name
  • Sample of work
  • Website URL
  • Avoid home phone numbers
  • Target people that you want to have your card
  • A call to action?
  • Are you telling the viewer to do something or is it just for the sake of it?
  • Try different approaches out and find a way that works for you and your budget.


  • A4 to carry around
  • A3 or A2 to go in the stand

Digital Vs Print

  • An email campaign is the cheapest option, but is also very easy to delete
  • A print campaign is more costly, but may be more effective
  • Mail chimp (newsletters) html emails
  • Make sure that to send things to two people, and that they’re the right people
  • Ring ahead first to be more personal
  • Physical, tactile; posters and post cards; people will keep them

The Schedule

  • A regular schedule to keep your audience up to date with what you are doing
  • Between 60-90 days seems acceptable
  • Stops you getting lazy
  • Keeps your fresh work in the public eye

Social Networking

  • Both online and in the real world, this should form part of your strategy
  • Find artists, art directors, groups and collectives anywhere you can
  • Participate!
  • Events; conferences, conventions, networking events, galleries
  • Tell people what you do!


  • Bit of a mixed bag, picture farm
  • You may want to send your work to agencies to provide representation for you
  • Use your Google skills
  • Look at the credits in magazines to kind out what agency they use
  • They take a cut of the fee
  • This doesn’t mean that you don’t have promote yourself, but it does mean that you have someone on your side


  • What is the purpose of it?
  • Provide a strong online identity
  • Attract clients
  • Gain a following

Please consider the following:

  • What do you find frustrating in a website?
  • Slow loading times
  • Confusion navigation
  • Bad spelling and grammar mistakes
  • Low resolution images
  • Extra plugins (eg shockwave, flash, quicktime etc)
  • 30 seconds; 3 clicks
  • When someone enters your website, what will they be looking for?
  • Main Page to Gallery
  • Image to Image
  • Gallery to rest of the site

About Page

  • You need to tell them that you are a professional and capable person
This entry was published on March 18, 2012 at 4:21 pm. It’s filed under Uncategorized and tagged , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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