The Business of Freelance Illustration
- Making sure that your work is in front of the right people
- Making sure that that they remember you
- Your promotional strategy is an ongoing part of your job
- Build a list of art directors, editors and other potential clients
- Add to it regularly
- Keep it up to date
- Use your artistic ability to produce visually stimulating promo items
- Business cards, postcards, email, newsletters, banners, adverts, usb etc.
- House Industries (Type designers) sample
- Your name
- Sample of work
- Website URL
- Avoid home phone numbers
- Target people that you want to have your card
- A call to action?
- Are you telling the viewer to do something or is it just for the sake of it?
- Try different approaches out and find a way that works for you and your budget.
- A4 to carry around
- A3 or A2 to go in the stand
Digital Vs Print
- An email campaign is the cheapest option, but is also very easy to delete
- A print campaign is more costly, but may be more effective
- Mail chimp (newsletters) html emails
- Make sure that to send things to two people, and that they’re the right people
- Ring ahead first to be more personal
- Physical, tactile; posters and post cards; people will keep them
- A regular schedule to keep your audience up to date with what you are doing
- Between 60-90 days seems acceptable
- Stops you getting lazy
- Keeps your fresh work in the public eye
- Both online and in the real world, this should form part of your strategy
- Find artists, art directors, groups and collectives anywhere you can
- Events; conferences, conventions, networking events, galleries
- Tell people what you do!
- Bit of a mixed bag, picture farm
- You may want to send your work to agencies to provide representation for you
- Use your Google skills
- Look at the credits in magazines to kind out what agency they use
- They take a cut of the fee
- This doesn’t mean that you don’t have promote yourself, but it does mean that you have someone on your side
- What is the purpose of it?
- Provide a strong online identity
- Attract clients
- Gain a following
Please consider the following:
- What do you find frustrating in a website?
- Slow loading times
- Confusion navigation
- Bad spelling and grammar mistakes
- Low resolution images
- Extra plugins (eg shockwave, flash, quicktime etc)
- 30 seconds; 3 clicks
- When someone enters your website, what will they be looking for?
- Main Page to Gallery
- Image to Image
- Gallery to rest of the site
- You need to tell them that you are a professional and capable person